This is it
January 22, 2010, 13:39
Filed under: 1

That was it.
The project ‘De vergeten locomotief’ has come to an end.

We are proud to present to you our concept. We have made a video to explain the main concept.

For further details please take a look on our blog in posts before these.

The deliverables can be found by clicking (in the left colon) the category ‘Deliverables’.
This will bring you to the posts in which we have put our deliverables.

Thank you for visiting.

Kind regards, in.CTRL


#6 – Individual Evaluations
January 22, 2010, 13:35
Filed under: All posts, Deliverables

Hereby the deliverable of the Individual Evaluations:
Deliverable 6 – Individual Evaluations

#5 – Evaluation of the Design
January 22, 2010, 13:01
Filed under: All posts, Deliverables

Hereby the deliverable: evaluation of the design. We have visited the target group and asked for their opinion.
Deliverable 5 – Evaluation of the design

#4 – Detailed Design
January 22, 2010, 13:00
Filed under: All posts, Deliverables

Hereby the pdf-file of the deliverable: detailed design.

Deliverable 4 – Detailed design

To be able to read and see some of the add-ins better, here the pdf of the taskflow of the website and the movie storyboard.
Taskflow Website

Movie Storyboard
Storyboard movie

#3 – Conceptual Design
January 22, 2010, 12:24
Filed under: All posts, Deliverables

Our deliverable #3 – conceptual design

Deliverable 3 – Conceptual design

Detailing of the concept
January 5, 2010, 13:46
Filed under: All posts, Our Progress

We are now working on detailing our concept.

The train-compartment will be an attraction point of the start of our project. The train-compartment will be placed at a Sunday night. The whole next week the train-compartment will just be standing there, with no information at all. Here is where human curiosity will do its job. People will be wondering: what is it, and why is it standing here? We have chosen to use a certain pattern that will be placed on the train-compartment.
After a week the target group will receive a package (the district-box) in their mailboxes with the same pattern as the train-compartment. It is important that the target group will see the link with the train-compartment immediately. This way we have the interest of the target group to open up the package. Read more..

#2 – Concept and media strategy
December 4, 2009, 16:27
Filed under: All posts, Deliverables

Hereby our concept and the media strategy
Again in pdf form

Vergeten locomotief – Conceptual design and marketing strategy